Yahoo Publisher Network May 29, 2008
Posted by Jonathan in : Uncategorized , trackback
After a long time of Yahoo Publisher Network being in beta, they are yet still in beta and I’m guesstimating around 2 and half years of them being in beta they are still refining their ad system. Now a lot of people are interested in joining ‘YPN’, as they see it in the same league as Google AdSense as they are both competing companies (as a whole if you compare each company and what they offer next to the other). I myself have been quite interested in joining Yahoo Publisher Network as it seems like an interesting program which could make me and my services more money.
However seeing as it’s still in ‘beta’ it’s only available to people with a valid US social security number, thus my dilemma. The thing is, I don’t and no one else knows that if they come out of beta, will YPN be readily be available to the world? - My answer and firm belief to this is ‘no’, I believe they will only be available for those in the US, which is quite sad as we need big competitors in this game to make things ‘happen’. - I wish Yahoo stepped up on production, it’s as if only one person is correcting any issues within their system. Time will tell if they come out of beta and offer to the World, time will tell.
Check out my post back in January 2007 (A year and a half ago), we are still talking about Yahoo coming out of beta, that is an absurd amount of time for a service to be in beta for such a long time. I just hope they do go world wide as from what I’m seeing their service is deteriorating and ads are are being switched from YPN to AdSense from what I’ve seen on a fair few forums. - Yahoo need to get their act together, it’s like Airbus developing their aeroplane and their customers were complaining on how long it was going to take to develop and build those giant jets and of course get to their customers. - They surpassed this as they made compromises, which is what I think Yahoo should do, compromise and develop along the way with the rest of the World instead of one country.
It also seems that they are hiding the fact that their service isn’t going to be distributed to the rest of the World, though I can’t say this for sure however surely in their mind people would have sent them all the emails in the world asking if they would be offering YPN to the rest of the World! - With a such a big business such as Yahoo!, you’d be thinking they would answer this very question, as is it a huge question for a lot of website owners looking to earn revenue. Though for some reason, I just don’t get why they are segregating their service to just one Country, why not take the full advantage of the World? Is it because they don’t have enough advertisers to actually get their publisher network running? (As I heard quite a while ago that concentrated ads on a contextual basis wasn’t working for some of the publishers I had heard on some big webmaster forums) - Though most blamed this on them still being in beta, thus meaning they hadn’t got their system refined and bug-free in 2 years + or could this just be a cover up story seemingly trying to cover up that they don’t have enough advertisers to offer a contextual based service. Thus meaning they are in the same league or advertisement grouping which puts them along the lines of such services like ‘Bidvertiser.com’?
Who knows? No one, all we can do is speculate. “No one” - Actually I know, I remember emailing YPN back in 2006, when they did indeed have a ‘Contact us’ page, where you could contact them however this seems to have disappeared. This is the reply I got from them back in ‘06. I even have the case number so Yahoo can reference this and so I can prove this legit:
Case number: #85440984 (Even though this is pretty useless, as you would have to get it confirmed by YPN and seeing as they seemingly don’t like to respond to emails anymore, I suspect the above email back from the email I sent them in 06′ was a guesstimate, which is off the scale) - Though I guess YPN could easily deny existence of this email, but seriously, it’s ‘08 NOW, it was ‘06 when I sent that. How long does it really take to develop a working system, with the time and money, they probably invested into YPN? They could have probably talked to Google about buying and sharing their system if they invested so much time and money into Yahoo Publisher Network!, which I’m seeing as a failing concept. - This is not because of the openness of this project (e.g. with them not allowing others to join the program outside of the US; or without a valid US tax) it’s becuase the current US ‘testers’ are leaving this project for Google AdSense. As it targets the World, where Yahoo Publisher Network! only targets the United States of America; so it has a huger audience to publishers/webmasters wanting to make big money with AdSense compared to Yahoo Publisher Network!, from wherever that IP/user visits and clicks on whatever ad with AdSense.
Though let’s expand on this 06′ I recieved a reply back from:
Apr 19 2006 14:15 PT
Hello,
As you know the Yahoo! Publisher Network self-serve platform is currently available as an invitation-only beta. Our goal is to learn from the feedback we receive during the initial beta period, refine the platform and add new features, then open the program up to the general publishing community by no later than the end of 2006. At this time we do not have a date set for release.
We’re looking forward to working with you to build a strong and successful community through the Yahoo! Publisher Network.
Sincerely,
Brian Anderson
Customer Solutions
Yahoo! Product Submit Team
Extract:
“Our goal is to learn from the feedback we receive during the initial beta period, refine the platform and add new features, then open the program up to the general publishing community by no later than the end of 2006″
So it takes over 2 years to learn from feedback? Believable due to the huge amounts of emails on an educated guess, though for this type of service, it simply is scary to think that it’s still in beta after so many years. So then Brian Aderson says “open the program up to the general publishing community by no later than the end of 2006“, 2006 has gone and passed, where is the stance of this program on giving the option of using such service for World use? Or for Countries which are similar to the properties which what the United States can offer in terms of ‘quality traffic’. I guess, we’ll never know, unless Yahoo either speaks out or gives us the lowdown/update on whats happening with their service in terms of offering such service to other Countries; as it doesn’t have to necessarily be the World!
Comments»
Even though you are outside US, you are not alone in your predicament.
I am in US and I qualify for it but still in spite of applying couple of times, I have been turned down.
In contrast, Google takes all of 1-2 days to approve.
Hi Tarun! I’ve added some new information regarding Yahoo Publisher Network and I agree IF Yahoo wants to compete (Which they should, as they are a business) then they should offer same services if not better than their competitors. It’s horrible that their application process takes so long, however back in 2006, I submitted an application regardless of myself coming from the United Kingdom and they were pretty quick in replying to me, saying I was not eligible and it didn’t seem like an automated email, though were in their young ages back then. Good luck! - Hope you receive a reply from them.